Trade Associations Products and Services |

Trade Associations offer a variety of services and products for specific Industries such as collaboration between companies, advertising, setting industry standards, publishing magazines and newsletters, lobbying and political influence, education, producing exhibitions, trade fairs and conferences.Here we want to explain how Trade Association services work.· Collaboration between CompaniesThere are many benefits for companies to collaborate through Associations such as:1) Better logistics management2) Improving decision-making process3) Increased innovation and creativity4) Offering better service or product5) Opportunity to improve revenue6) More customer retention7) Improved customer services8) Increased agility9) Less expensive labor10) Lower production cost11) Higher margins12) Smooth running organization· AdvertisingEveryone is aware of advertisement and its role in finding new markets and more customers. Trade Associations, like any other organization, produce advertisements to improve industry image and also shape an opinion about different issues within a specific industry. These ads are generated to form a positive opinion about the products and attract more potential consumers.· EducationMany Associations are offering educational materials and courses to increase knowledge about a specific industry sector among their members as well as the public. However, most of the time, these services are less expensive for members than non-members. These services include personnel training, guideline publication and specialized courses to educate existing or future workforce, as well as professional certification and licensing programs to ensure level of professionalism of workforce.· Lobbying and Political InfluenceAnother major purpose of Trade Associations is to influence public policies in favor of members by contributing funds to political campaigns or lobbying through designated authorities. Most Associations do not have political agenda or political affiliations but political conflicts may affect businesses. In such events, they will contact authorities on behalf of their members and will try to push the outcome in favor of their members.· Publishing Magazines and NewslettersTrade Associations increase knowledge and distribute the latest news and information among their members, as well as the public by publishing newsletters and magazines. In this way companies may improve the decision-making process and consumers will be more familiar with products or services.· Setting StandardsBy setting standards, Trade Associations will ensure that the safety standards are followed and the quality of products or services are maintained, so consumers and customers will receive the highest possible quality in the safest ways.· Producing Exhibitions, Trade Fairs and ConferencesProducing or supporting Trade Events is another service that Trade Associations offer. Exhibitions are sourcing events and many decision makers around the world are choosing their needed raw materials, machinery or services by attending in these types of events. This is also a unique opportunity for suppliers to meet with their potential customers face to face and introduce the advantages of their products and services to them and try to assure them that they are the best choice for them.· Complaints and Problem SolvingTrade Associations also help resolve problems which may arise between their members and consumers. Most of the time if consumers encounter a problem with Association’s members that cannot be resolved by the company, they can directly contact the Trade Association and find a solution to their problem.